Marketing Momentum

Sunday, November 27, 2005

Sponsorships Make Their Mark on Podcasts

Podcasts like The Cubical Escape Pod announces commercials and sponsorships on their podcasts. For advertisers, podcasts will provide a huge target marketing opportunity as more people customize how they receive their news.

More interestingly though, as we are accustomed to listening to audio announcers (i.e. radio) with advertising sales departments, most home grown podcasts demonstrates that the announcer is the show and advertising sales rep.

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