White Paper Offers Information on Podcasting & Marketing

A good resource for those who are new to podcasting is Podblaze.com's Podcast White Paper. It reveals the potential marketing value of podcasting and how to leverage this new media technology for maximum benefit. The White Paper includes:

Podcasting Defined
The History of this New Media
Who is Listening
Market Overview
Marketing Benefits
Podcasting Trends
Podcasting Visibility
How To Create Podcasts
Podcasting Best Practices
Corporate Podcasting
Technical Overview
Podcasting Examples
Podcasting Tools
Podcasting Resources
Summary

Filed in: podcasting