Marketing Momentum

Sunday, November 27, 2005

Advertiser Gains More Visibility by Enticing Bloggers

With Google AdSense, bloggers can now make money by displaying relevant Google ads on their blog’s content pages. It’s pay-per-click and pay-per-impression advertising, pay bloggers for valid clicks on the ads mentioned on their blog.

It should come as no surprise that blogger.com, Google’s free blog service, make’s it easy for their bloggers to incorporate AdSense into their blogs. Smart move on Google’s part – capitalize on offering a free blog service by getting it’s users to post Google ads on their blogs.

And, because the posted ads are closely related to the blog’s content, Google’s ads are getting more visibility that’s targeted.

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