What's in a Logo?

It's important that a logo be unique, attention grabbing, memorable and understandable at any size. Vigor's blog provides five categories for logo development in it's Is Your Logo A "No Go?" post.

The five categories include:

• Readability - whether tiny or huge, a logo needs to be readable and recognizable
• Originality - your logo should look different and be uniquely yours
  
• Color and Fonts - they should relate to your target market
• Relevancy - the composition needs to be relevant to your industry
• Complexity - keep it simple yet strong

For companies with 5 or more years in business, the post recommends a total identity update as those businesses are more established in their industry. Whereas, companies in business for less than 5 years can get away with a just a logo redesign to enhance their image and brand strategy.

Filed in: Logo Development