Marketing Momentum

Saturday, March 18, 2006

E-mails Become More Targeted

eMarketer recently reported that e-mail marketing messages work so long as you research your target audiences' needs and interests, and that more receivers of e-mail marketing messages are reporting that those messages are relevant to their preferences.

Aren't marketers suppose to identify its target audiences' characteristics with any marketing initiative whether it be print or electronic? With spam blockers and the growing trend towards permission based marketing, understanding your target audience is proving to be more crucial in communicating with them electronically.

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