Marketing Momentum

Sunday, March 12, 2006

Build an Opt-In E-Mail List with Message Boards

With spamblockers, e-mail postage, and other technologies supporting permission based marketing, developing an opt-in list is becoming more and more necessary.

Connie Casparie recommends using popular message boards to build an opt-in list, and where I think that's great idea, I'm a bit skeptical on her suggestion for offering prizes. Seems to me that people opt-in because they truly have an interest, and the free prize isn't as much of an enticer as it is a bonus.

I agree that people like freebies, but rather than using them to grow relationships use them to strengthen relationships.

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2 Comments:

  • Mary Ann: good point on adding incentives to maintain, rather than build your list. As a college, we have instant opt-in on our registration forms so capturing the e-mail is not so challenging. Managing the mail tools and keeping people interested is the real challenge.

    By Anonymous Jack Drooger, at 9:52 AM  

  • We also capture email addresses on our registration form at our college (FCC), but we don't consider it as an opt-in and I think our students would agree based the opt-out responses we've received from our promotional emails.

    We really need to create a system that allows students to opt-in to avoid spamming and bad email addresses. We're starting to look at RSS as a possible solution.

    By Blogger Mary Ann Davis, at 10:55 AM  

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