Guides to Using RSS & Email for Marketing

I'm always interested in "how to guides" and I found a few at MarketingStudies.net that I thought I'd share.

The 7-Step Marketing Plan

• Start using RSS as an end-user
• Plan your RSS feeds
• Create a list of RSS marketing/publishing requirements
• Choose an RSS publishing tool and create your first feed - mentions using SimpleFeed. For more details on an interview with SimpleFeed's CEO, Mark Clarson, refer to Marketing with RSS.
• Promote your RSS feeds through your own channels
• Promote your RSS feeds through external channels
• Other key RSS activities

RSS and E-mail #1: How They Can Work Together?

• Understand the relationships between RSS, e-mail, e-zines and blogs
• Identify how to integrate RSS into your e-mail marketing strategy

RSS and E-mail #2: Delivering Your E-zines via RSS

• Announcing your e-zine via RSS
• The process: e-mail e-zines
• The process: RSS content delivery
• The process: RSS e-zine delivery
• The technology

Filed In: RSS, E-mail, E-zines