Marketing Momentum

Saturday, January 14, 2006

Goggle Continues to Expand Brand Advertising

According to Brandweek , Google recently signed a deal to take a five percent stake in AOL, which will sell search and display ads in Google's AdWords system, permitting AOL to sell search ads on its own site and package brand and search campaigns to advertisers.

Google's already began allowing its advertisers to choose specific sites in its network to place graphical advertising, and now, AOL's sales force, experienced in dealing with brand advertisers, will also sell such ads.

AOL hopes to direct more users to its free web portal from the partnership. AOL's content will likely gain more prominent placement on Google Video, a search engine that catalogs Web video.

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