Marketing Momentum

Tuesday, December 13, 2005

Search Engine Advertising Highlight of Ad:Tech Conference

According to Jupiter Research, search advertising will grow at a compound annual rate of 12% over the next five years while display or banner advertising only grows at a compound annual rate of only 7%.

Kate Maddox’s article, for B to B, focuses on tracking search driven calls with iProspect’s SearchTalk and SearchForce’s Search Marketing Management Platform. The article also covers various other products including:

– provides reporting click activity and pricing
IMN (iMakeNews) – allows marketers to preproduce podcasts into their newsletters
Feedster Media Network – provides RSS feed publishers to participate in Feedster’s ad network to generate revenue through RSS feeds
InFocus – assists marketers in identifying audiences through behavioral, local contextual and demographic targeting


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