Marketing Momentum

Thursday, December 08, 2005

Are Online Donations Outperforming Offline?

According to this White Paper, a recent study shows that online contributions are 30% more than offline with Andrew Mosawi’s article reporting the average offline contribution, in the United Sates, at $89.25 and the average online contribution at $116.65.

The paper covers strategy for online contributions and the tools to reach contributors.


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