Marketing Momentum

Monday, November 28, 2005

Click-to-Call Ads

If you haven’t already, you may notice a phone icon next to the ads appearing in Google’s search engine pages. Google is making it easier for you to contact advertisers by testing it’s click-to-call feature.

The service is free to users. All you have to do is click on the phone icon, enter your phone number and click “Connect for Free”. It’s Click-to-Call FAQ provides more details.

Not sure if this costs the advertisers, but with Click-to-Call and AdSense, their ads are likely to gain more visability while providing the consumer with access choices.

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