Marketing Momentum

Tuesday, November 29, 2005

Movie Clips Available to iPods

Disney is making good use of video podcasting with it’s “Chronicles of Narnia” movie. You can now download the film’s promotional video to your video iPod. Once you have installed the Narnia channel, it automatically checks for the movie’s updates.

Disney makes the film's trailers, clips, behind-the-scenes segments, interviews, and other film content available – all as a part of its online promotion strategy. And if that wasn’t enough, they’re offering interactive options like send to a friend, check for movie times and purchase tickets.

Jack Pan, vice-president of marketing at Disney's Buena Vista Pictures Marketing, told ClickZ News that "moviegoers are increasingly elusive to reach. We want to be able to deliver our content to them to view on the device they want to view it on, in the highest theatrical quality."

With the trend towards customization, reaching target audiences is becoming more of a fine art where marketers are having to become increasingly savvy and adopt methods outside of traditional norm – as Disney and the film industry are now noticing.


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