Marketing Momentum

Tuesday, January 10, 2006

Sprite & Bud Light Advertise on iPods

The interest in advertising on iPods just keeps growing. Sprite and Bud Light are offering entertainment shorts for folks to watch on their iPod. Sprite provides a series of comedy videos entitled Marcus hates his job, and Bud Light offers the psuedo-documentary about Ted Ferguson, Daredevil.

Does this cross the fine line between entertainment and advertising? Perhaps, but that's what makes the most memorable ads memorable.

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