Marketing Momentum

Wednesday, December 28, 2005

Amazon Introduces Blogs for Authors

As a means of increasing traffic and sales, Amazon.com recently introduced a new service that allows authors to blog on its site. According to Kevin Newcomb’s article, the service provides authors with an opportunity to market new books while readers are driven to visit Amazon.com as they seek to visit their favorite authors’ blogs.

Unfortunately, readers are unable to post comments and subscribe to RSS feeds – the componets that make blogs interactive and successful. Hopefully, as Amazon.com continues to provide the service, it will continue developing the program to provide a more interactive forum for readers and authors while enhancing customer service at the same time.

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