Goals for Your Blog

If you're blogging than you must obviously have a reason for it. But there real question is, do you have a well thought out plan for your blog especially if your blogging for business?

Blogs and Connections: Process and Goal Setting provides good insight on developing your blog for the purpose you intend.

Key highlights:

• Identify what your blog is expected to achieve in the way of goals.
• Develop an action plan for writing timely and informative posts, the number of posts written per week, finding new and interesting content ideas, building a readership audience through increased visitor traffic, and developing interaction and connections with the readers, other bloggers, current and potential customers and clients, and the internet population as a whole.
• To create a successful blog and develop long term connections and relationships, your blog must have predetermined goals that are flexible to change.

I initially created my blog to get into podcasting. I have an iPod and I enjoy listening to podcasts, so I thought it would be fun to get into podcasting. Although, that's still a goal I hope to achieve, my blog currently provides me with a means staying up-to-date on marketing issues and sharing that information and my thoughts with others; utilizing technology that will, one day, totally change the way I, as a marketer, communicate with target audiences; and, unexpectedly, a course to propose to local colleges.

The action plan is probably the most difficult. I initially thought I would post everyday and after a week or two, reality set in. With work, volunteer activities, and trying to find sometime for a social life with family and friends, I don't have the time to post everyday. Plus, looking for news, that interests me, isn't always easy. So, now my action plan for posting is down to two - three times a week.

Filed In: Blog, Goals, Action, Plan, Content, Posting, Podcasting, Marketing