The Internet's Impact on PR

Like everything else, the internet is changing the way press releases are published. David Scott's e-book, The New Rules of PR, suggests a new rule of self publishing as replacing the old rule of writing a release and hoping it gets picked up by the media.

There's lot of good content in this e-book including:

• Content strategy
• Publishing through a distribution service
• Publishing on your website with RSS feeds
• Optimizing your press release for searching and browsing
• Links in your press release
• Keywords and phases
• Using gobbledygook or, as I like to refer to it, hype - Review Too Much Hype on creating markeing messages for customers.
• Providing content that drives action
• Driving people into the sales process with press releases
• The new news cycle - web based communication proving to be highly effective
• Media pick-up

Filed In: PR, e-Book, Press, Releases, RSS, Links, Keywords, David, Scott