Marketing Momentum

Thursday, February 23, 2006

Corporate Blogging Survey 2005

Backbonemedia.com offers it's Corporate Blogging Survey 2005, which focuses on why a company would want to start blogging, who should blog, what make a blog successful, and how a company can use blogging to positively impact its business.

The study finds that corporate blogs provide established corporations and obscure brands the ability to connect with their audiences on a personal level, build trust, collect valuable feedback and foster strengthened relationships while and at the same time benefiting sales and marketing.

I particularly enjoyed reading about companies who are blogging including Annie's Homegrown, IBM, iUpload, Macromedia, Maytag and Microsoft.

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