Marketing Momentum

Saturday, April 22, 2006

Whitepaper on Communication Strategies for the Blogosphere

In its Communication Strategies for the Blogosphere: a perspective on integrating blogging into a strategic public relations program, Brandchannel.com provides good information for companies looking to understand the effects the blogosphere has on industries and companies.

Key highlights:
  • Responding to blogs: having your say after the fact
  • Blog outreach: actively pursuing bloggers
  • Becoming your own blogger: getting in on the action

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