Whitepaper on Communication Strategies for the Blogosphere

In its Communication Strategies for the Blogosphere: a perspective on integrating blogging into a strategic public relations program, Brandchannel.com provides good information for companies looking to understand the effects the blogosphere has on industries and companies.

Key highlights:

• Responding to blogs: having your say after the fact
• Blog outreach: actively pursuing bloggers
• Becoming your own blogger: getting in on the action

Filed In: Brandchannel.com Communication Strategies Blogosphere Public Relations Blog Bloggers