Best Practices for Mobile Marketing

Mobile Marketing Association (MMA) has developed the Consumer Best Practices Guidelines to ensure that as the mobile content market develops, consumers not only have a positive mobile experience but they are treated fairly.

The report covers:

• General Conduct
• Advertising & Promotion
• Opt-In
• Help
• Out-Out
• Subscriptions
• Chat
• Examples
• Glossary

This is a good reference guide if you're thinking about and are currently implementing mobile marketing.

Filed In: Mobile Marketing Association Best Practices