Marketing Momentum

Wednesday, May 03, 2006

Best Practices for Mobile Marketing


Mobile Marketing Association (MMA) has developed the Consumer Best Practices Guidelines to ensure that as the mobile content market develops, consumers not only have a positive mobile experience but they are treated fairly.

The report covers:
  • General Conduct
  • Advertising & Promotion
  • Opt-In
  • Help
  • Out-Out
  • Subscriptions
  • Chat
  • Examples
  • Glossary

This is a good reference guide if you're thinking about and are currently implementing mobile marketing.


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