Marketing Momentum

Tuesday, August 22, 2006

Sports Illustrated Offers Desktop Application

Next week, Sports Illustrated will launch mySI. The downloadable application includes a sports news ticker, stats, standings and other features that fans can use to track their favorite teams.
Although the introductory application will only focus on pro football news and information, SI plans to add other sports, including baseball, basketball and various other college sports, next year.

SI is kicking off the new service in conjunction with it's NFL preview issue, and has lined up Comcast, Miller Lite, Nissan, and Radio Shack as sponsors of the new mySI application. Different sponsors will be featured for baseball and other sports next year.

This is not SI's first attempt at utilizing new technology. Previously, it created a special Web site for its annual swimsuit issue and made videos featuring models available via iTunes and mobile phones.

I'm not much of a sports fan, but this sounds really cool. Read the full article at MediaPost Publications.

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