Marketing Momentum

Friday, July 21, 2006

College Students Prefer iPod Over Beer?

Who would have thought that the iPod would be more popular than beer among college students?

According to 360View's recent podcast interview with Rob Walch of Podcast411, Walch stated that a study was done among college students on their preferred activities and the iPod outranked beer.

The podcast provides a lot of other good pieces of information including:

  • What is a podcast vs. an audio file - it needs to have a RSS feed to be a podcast
  • Growth trends - approx. 5 million listeners
  • Uses of podcasting - self promotion
  • Dedication - time and money involved

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