Marketing Momentum

Monday, May 29, 2006

Understanding Web Site Performance

Internet Retailer's article, What Your Web Site Can Tell You, provides 10 important points to watch when measuring your site's effectiveness.
  1. Study Site Search Results and Non-Results
  2. Optimize the Home Sweet Home Page
  3. Know What Works on Landing Pages
  4. Use the Shopping Cart for More than Just Checkout
  5. Look at the Look-to-Book Ratio
  6. Understand How Shoppers View Cookies
  7. Know Affiliate and Search Engine Marketing ROI
  8. Use Analytics to Make E-mail Marketing More Effective
  9. Manage Customer Category Movement
  10. Find Out Why Shoppers Are Not Checking Out

I found this to be a good source of information. It definitely gave a lot to think about.

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