Marketing Momentum

Thursday, June 22, 2006

More Tools for Search Advertisers

According to MediaPost Publications, Microsoft is launching a Web site, Adlab.microsoft.com, that provides search advertisers with more services to manage their online campaigns. The site is a joint effort between MSN's adCenter and Microsoft's Research, which monitors all of MSN's properties with ad sales.

Specifically, Microsoft is offering:
  • A variety of analytics for strategizing keyword buys.
  • Keyword categorization engine
  • Data on 10,000 keywords with that number growing to 10 million in the next several months.

Just goes to show that as the demand for online advertising continues to grow, the process continues to become more refined.


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