Marketing Momentum

Tuesday, June 27, 2006

Corporate Blogging to Grow

Looks like corporate blogging is expected to grow. Given the recent trends in blogging sites, I'm not surprised.

Jupiterresearch's "Corporate Weblogs: Deployment, Promotion, and Measurement" report finds that 35% of large companies plan to initiate corporate blogs this year. That will make for nearly 70% of large companies operating a corporate blog when combined with the existing 34% already maintaining a blog.

Jupiterresearch also reports that only 32% of marketing executives said they use corporate blogs to generate word-of-mouth around their company's products or services - an underutilized activity given the nature of the blogosphere.

For more details you can purchase the report and a 30 minute discussion with the analyst from Jupiterresearch, but thankfully MediaBuyerPlanner provides a free synopsis.

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