Corporate Blogging to Grow
Looks like corporate blogging is expected to grow. Given the recent trends in blogging sites, I'm not surprised.
Jupiterresearch's "Corporate Weblogs: Deployment, Promotion, and Measurement" report finds that 35% of large companies plan to initiate corporate blogs this year. That will make for nearly 70% of large companies operating a corporate blog when combined with the existing 34% already maintaining a blog.
Jupiterresearch also reports that only 32% of marketing executives said they use corporate blogs to generate word-of-mouth around their company's products or services - an underutilized activity given the nature of the blogosphere.
For more details you can purchase the report and a 30 minute discussion with the analyst from Jupiterresearch, but thankfully MediaBuyerPlanner provides a free synopsis.
Filed In: Jupiterresearch MediaBuyPlanner Corporate Blog Word of Mouth
Jupiterresearch's "Corporate Weblogs: Deployment, Promotion, and Measurement" report finds that 35% of large companies plan to initiate corporate blogs this year. That will make for nearly 70% of large companies operating a corporate blog when combined with the existing 34% already maintaining a blog.
Jupiterresearch also reports that only 32% of marketing executives said they use corporate blogs to generate word-of-mouth around their company's products or services - an underutilized activity given the nature of the blogosphere.
For more details you can purchase the report and a 30 minute discussion with the analyst from Jupiterresearch, but thankfully MediaBuyerPlanner provides a free synopsis.
Filed In: Jupiterresearch MediaBuyPlanner Corporate Blog Word of Mouth
posted by Mary Ann Davis at
8:31 PM
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