Marketing Momentum

Wednesday, August 30, 2006

View an Ad, Get Free Music

SpiralFrog recently announced its plans to provide an online service that allows users free ad-supported downloads of music and videos from the catalog of Universal Music--which includes Sheryl Crow, Fall Out Boy, 50 Cent, U2 and Kanye West.

Before downloading from SpiralFrog's collection, users will need to spend approximately 90 seconds per track, or two minutes per video, navigating through pages that display ads next to content. The service provides more than just music with material including concert information, artist bios and more.

Lance Ford, the company's chief sales and marketing officer, anticipates the service will especially appeal to the teens and 20-somethings that grew up with the peer-to-peer services that enabled free music downloads. As such, SprialFrog intends to pursue ads targeted to that age group. Users will need to provide basic demographic information in addition to their email address.

Perry Ellis and Benetton are two companies that have already signed up for ad space.

It will be real interesting to see how successful they'll be with this plan. Personally, I wouldn't want to be bothered with having to maneuver my way through ads just to get a free music download, but I'm not part of their target market. However, I do remember what it was like being a poor high school and college student, and in that case, I might have very well been willing to use a service like SpiralFrog - that is if I could have afforded a computer.

On another note, I never thought of Perry Ellis as appealing to teens and 20 somethings.

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    By Blogger Mary Ann Davis, at 9:32 PM  

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