Marketing Momentum

Friday, September 15, 2006

What's Next...Reality Commercials

Well it looks like we've moved into the next phase of "what's next." You've heard of reality TV, but have you heard of reality commercials?

I just saw an TV commercial for a reality commercial, the Brawny Academy, sponsored by Brawny paper towels.

The Brawny Academy features eight men that have been sent there, by their wives, for the host, Brawny, to make them more thoughtful, helpful and romantic. The men live together, compete against one another, and even share their bad habits with one another at a burning recliner ceremony all while wearing their Brawny t-shirts.

The TV commercial refers the public to its web site. In addition to watching the eight episodes, the site also offers "Woodsy Wisdom" on such subjects like:
  • Staying manly
  • Wife appreciation
  • Staying positive
  • Hygiene
  • Getting along
  • Respecting nature
  • Home protection
  • Mental strength
  • Just listening
  • Wooing
As eye rolling the concept maybe, at least the creators made it humorous. Seriously though, I'd be real interested in learning about the success of this new initiative.

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