Marketing Momentum

Wednesday, September 20, 2006

Gamers: More Attentive to Ads

Well it looks like playing video games can be a good thing after all - at least for marketers. According to MediaPostPublications, gamers, who account for approximately 17% of the adult population, consume an above-average amount of media and tend to be well-disposed toward product placement in movies and TV.

Characteristics of the adult gamer:
  • Spend an average of 2 hours a week online more than the average adult.
  • Spend an hour more than average watching DVDs each week - many of them probably subscribing to NetFlix.
  • More receptive to celebrity spokespeople and product placement.
  • More likely to think of themselves as trendsetters.
  • More likely to remember the name of the last brand.

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