Marketing Momentum

Sunday, October 01, 2006

Apple Seeks to Restrict Use of "Podcast"

Are you confused when terms like "Podcast Ready" and "myPodder" aren't associated with Apple Computer? Well Apple Computer seems to feel so and as such they've slapped Podcast Ready with a "cease and desist" letter. Although it has a trademark on "iPod," Apple has been cracking down on use of "pod" by all sorts of parties.

Podcast Ready CEO Russel Holliman is willing to consider dropping the name myPodder, but seems skeptical about dropping "Podcast Ready." If "Podcast Ready" infringement, Apple is claiming that it owns the word "podcast," which is seen as a general term for downloadable audio shows that aren't affiliated with Apple.

Seems like an aggressive move on Apple's part. But I do find confusion among people who don't understand the technology - they don't realize that you don't need an iPod to download podcasts. I just wonder how many of these "cease and desist" letters Apple's got out there.

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posted by Mary Ann Davis at 10:02 AM

1 Comments:

  • I have to say, although I'm against Apple's idea that they own the word "pod" or any other rendition, I've heard a lot of confusion with the none-too-tech-savvy population as to their ability to download and play podcasts. The typical response is "Don't you have to have an iPod for that?" Maybe there is some merit to their claims?

    By Anonymous Anonymous, at 9:44 AM  

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