Marketing Momentum

Tuesday, November 29, 2005

Movie Clips Available to iPods

Disney is making good use of video podcasting with it’s “Chronicles of Narnia” movie. You can now download the film’s promotional video to your video iPod. Once you have installed the Narnia channel, it automatically checks for the movie’s updates.

Disney makes the film's trailers, clips, behind-the-scenes segments, interviews, and other film content available – all as a part of its online promotion strategy. And if that wasn’t enough, they’re offering interactive options like send to a friend, check for movie times and purchase tickets.

Jack Pan, vice-president of marketing at Disney's Buena Vista Pictures Marketing, told ClickZ News that "moviegoers are increasingly elusive to reach. We want to be able to deliver our content to them to view on the device they want to view it on, in the highest theatrical quality."

With the trend towards customization, reaching target audiences is becoming more of a fine art where marketers are having to become increasingly savvy and adopt methods outside of traditional norm – as Disney and the film industry are now noticing.

Monday, November 28, 2005

Click-to-Call Ads

If you haven’t already, you may notice a phone icon next to the ads appearing in Google’s search engine pages. Google is making it easier for you to contact advertisers by testing it’s click-to-call feature.

The service is free to users. All you have to do is click on the phone icon, enter your phone number and click “Connect for Free”. It’s Click-to-Call FAQ provides more details.

Not sure if this costs the advertisers, but with Click-to-Call and AdSense, their ads are likely to gain more visability while providing the consumer with access choices.

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Sunday, November 27, 2005

Advertiser Gains More Visibility by Enticing Bloggers

With Google AdSense, bloggers can now make money by displaying relevant Google ads on their blog’s content pages. It’s pay-per-click and pay-per-impression advertising, pay bloggers for valid clicks on the ads mentioned on their blog.

It should come as no surprise that, Google’s free blog service, make’s it easy for their bloggers to incorporate AdSense into their blogs. Smart move on Google’s part – capitalize on offering a free blog service by getting it’s users to post Google ads on their blogs.

And, because the posted ads are closely related to the blog’s content, Google’s ads are getting more visibility that’s targeted.

White Paper Offers Information on Podcasting & Marketing

A good resource for those who are new to podcasting is's Podcast White Paper. It reveals the potential marketing value of podcasting and how to leverage this new media technology for maximum benefit. The White Paper includes:

Podcasting Defined
The History of this New Media
Who is Listening
Market Overview
Marketing Benefits
Podcasting Trends
Podcasting Visibility
How To Create Podcasts
Podcasting Best Practices
Corporate Podcasting
Technical Overview
Podcasting Examples
Podcasting Tools
Podcasting Resources

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Sponsorships Make Their Mark on Podcasts

Podcasts like The Cubical Escape Pod announces commercials and sponsorships on their podcasts. For advertisers, podcasts will provide a huge target marketing opportunity as more people customize how they receive their news.

More interestingly though, as we are accustomed to listening to audio announcers (i.e. radio) with advertising sales departments, most home grown podcasts demonstrates that the announcer is the show and advertising sales rep.